Christmas Holiday Period: Please note that we will be away until 5/12/2015. Any orders placed via this website will not be processed until then. We will be checking and responding to emails so if you have any queries please do not hesitate to contact us. Merry Xmas!
News: We now have our old stock cleared and our new models in: The XL648DM entry level reel, the XL611DM mid-range reel, and of course we have our professional powerhouse, the XL655DM. Check out the product comparison chart for details


We are the official Australian distributor of Kristal electric fishing reels. These reels are simple, powerful and ultra-reliable. They are designed and manufactured in Italy, and used all over the world. Try one and it will instantly become your favourite fishing partner.

Please download the Product Comparison Chart for more details.

If you have any questions, please check the FAQ. If that doesn’t answer your question, or if you have any comments or feedback on our products or the website, please email Jason for a personal response – Thanks!